{"title":"Shimmer Abaya","description":"\u003cp\u003eSome pieces are made to be loud. This one whispers… and still turns every head.\u003c\/p\u003e\u003cp\u003eWe've been holding onto this shimmer blue open abaya for far too long — waiting for the right moment, the right feeling, the right version of Sof The Label to finally bring her to life. And honestly? She was always meant to arrive when the timing felt intentional.\u003c\/p\u003e\u003cp\u003eThere's something about this fabric in motion. The way it catches light without trying too hard. The soft shimmer. The effortless drape. The feeling of wearing something that makes you walk a little slower, stand a little taller, feel a little more like yourself.\u003c\/p\u003e\u003cp\u003eNot overly done. Not screaming for attention. Just elegance that naturally speaks for itself.\u003c\/p\u003e\u003cp\u003eThis piece was designed for the girls who love subtle luxury. The ones who notice details. The ones who understand that confidence doesn't always have to be loud to be unforgettable.\u003c\/p\u003e\u003cp\u003eWhether you style her casually with denim and boots, or wear her for a dinner, an event, Eid, or one of those \"I just want to feel beautiful today\" moments… she becomes whatever you need her to be.\u003c\/p\u003e\u003cp\u003eAnd maybe that's why this launch feels so personal to me. Because some designs aren't just products. They carry years of ideas, doubt, growth, rebuilding, and finally deciding to stop hiding the things you created with love.\u003c\/p\u003e\u003cp\u003eSo here she is. Finally seeing the light she deserved all along ✨\u003c\/p\u003e\u003cp\u003eThe shimmer open abaya. Soft. Timeless. And impossible to ignore.\u003c\/p\u003e","products":[{"product_id":"light-blue-shimmer","title":"Shimmer Abaya","description":"\u003cp\u003ePlease note, all colours besides for light blue will take 1-3 days processing time 🤍\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eSome pieces are made to be loud. \u003cbr\u003eThis one whispers… and still turns every head.\u003c\/p\u003e\n\u003cp\u003eWe've been holding onto this shimmer blue open abaya for far too long — waiting for the right moment, the right feeling, the right version of Sof The Label to finally bring her to life. And honestly? She was always meant to arrive when the timing felt intentional.\u003c\/p\u003e\n\u003cp\u003eThere's something about this fabric in motion. \u003cbr\u003eThe way it catches light without trying too hard. \u003cbr\u003eThe soft shimmer. The effortless drape. The feeling of wearing something that makes you walk a little slower, stand a little taller, feel a little more like yourself.\u003c\/p\u003e\n\u003cp\u003eNot overly done. \u003cbr\u003eNot screaming for attention. \u003cbr\u003eJust elegance that naturally speaks for itself.\u003c\/p\u003e\n\u003cp\u003eThis piece was designed for the girls who love subtle luxury. The ones who notice details. The ones who understand that confidence doesn't always have to be loud to be unforgettable.\u003c\/p\u003e\n\u003cp\u003eWhether you style her casually with denim and boots, or wear her for a dinner, an event, Eid, or one of those \"I just want to feel beautiful today\" moments… she becomes whatever you need her to be.\u003c\/p\u003e\n\u003cp\u003eAnd maybe that's why this launch feels so personal to me. \u003cbr\u003eBecause some designs aren't just products. They carry years of ideas, doubt, growth, rebuilding, and finally deciding to stop hiding the things you created with love.\u003c\/p\u003e\n\u003cp\u003eSo here she is. \u003cbr\u003eFinally seeing the light she deserved all along ✨\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eEach piece is hand made locally🤍 \u003c\/p\u003e\n\u003cp\u003eThe shimmer blue open abaya. \u003cbr\u003eSoft. Timeless. And impossible to ignore.\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eCare Instructions ✨\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDry clean recommended\u003c\/li\u003e\n\u003cli\u003eSpot wash gently with cold water if needed\u003c\/li\u003e\n\u003cli\u003eDo not tumble dry\u003c\/li\u003e\n\u003cli\u003eSteam lightly or iron on low heat from the inside only\u003c\/li\u003e\n\u003cli\u003eStore hanging to maintain the garment's shape\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003ePlease note: A slight amount of shedding is completely normal with all garments made using micro glitter fabric. This is expected and does not affect the quality or beauty of the abaya. ✨\u003c\/em\u003e\u003c\/p\u003e","brand":"Sofiyyah The Label","offers":[{"title":"Dusty pink","offer_id":54261944418609,"sku":null,"price":1899.0,"currency_code":"ZAR","in_stock":true},{"title":"Light blue","offer_id":54261945368881,"sku":null,"price":1899.0,"currency_code":"ZAR","in_stock":true},{"title":"Black","offer_id":54262669934897,"sku":null,"price":1899.0,"currency_code":"ZAR","in_stock":true},{"title":"Silver","offer_id":54262670033201,"sku":null,"price":1899.0,"currency_code":"ZAR","in_stock":true},{"title":"Gold","offer_id":54262670131505,"sku":null,"price":1899.0,"currency_code":"ZAR","in_stock":true},{"title":"Light pink","offer_id":54262670229809,"sku":null,"price":1899.0,"currency_code":"ZAR","in_stock":true},{"title":"Custom color","offer_id":54302105403697,"sku":null,"price":1899.0,"currency_code":"ZAR","in_stock":true},{"title":"Rose gold","offer_id":54317091586353,"sku":null,"price":1899.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4579\/5377\/files\/58FBD4FD-1144-4DDB-98ED-700CB94063DE.jpg?v=1778968207"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0985\/4579\/5377\/collections\/C769FED2-F396-4E7F-ADC8-2014FCAAC21A.jpg?v=1778968271","url":"https:\/\/sofiyyahthelabel.com\/collections\/shimmer-abaya.oembed","provider":"Sofiyyah The Label","version":"1.0","type":"link"}